Concept Development Process (Innovation Process)

Basic designers begin to design a real product right after conducting TREND research, which could end up with copying things from other design.

For the cases of junior-level designers, they tend to design something after spending some time with people, learning from them about the product use or problems associated with CMF. For these cases, they tend to generate design ideas for fixing existing problems or fulfilling users' needs or wants. However, still they tend to depend on users' voice when they need to identify problems.

However, in the era of experience design, design process gets more complicated and problems have to be carefully addressed. In this approach, we move from gaining such knowledge to clearly understanding that knowledge in Frame Insights so that we can organize our thinking and gain a clear perspective. Methods that are used will help us distill reams of research into a handful of key insights.