Context Mapping

STEP ONE: Sensitizing

STEP ONE-1: Key Questions Generation through Five Human Factors Analysis

1. Physical: How do people experience their physical interaction with things and other people? What do they touch, push, pull, open, close, lift, carry, control, and so forth?

2. Cognitive: How do people associate meanings to things they interact with? What are the various interactions that require people to think? What do they read, research, process, assess, and decide?

3. Social: How do people behave in teams or in social settings? How do they formally and informally interact, make decisions, coordinate actions, make schedules, and work together?

4. Cultural: How do people experience shared norms, habits, and values? What, if any, shared values seem present? How are they manifest?

5. Emotional: How do people experience their feelings and thoughts? What in the environment is triggering these emotions? Are people sad, aggravated, frustrated, or happy?

STEP THREE: ACTUAL USER INTERVIEW